PRIMOVAY
Reserve
For Chauffeurs

Wear the name
guests ask for.

PRIMOVAY partners with a small, carefully chosen circle of professional chauffeurs. The bar to join is high on purpose — it is the reason discerning travellers request us by name.

Begin your application → How we select

By invitation and review. Most applications do not make the cut.

Your Name Chauffeur
The bar

Not everyone who applies drives with us.

Every PRIMOVAY chauffeur is chosen, not merely signed up. Licences and records are verified, vehicles are inspected in person, and each partner is interviewed before a single guest is carried. It is a deliberate, unhurried process — and it is why our name means something the moment a guest sees it on the board.

Why drive with us

Built around the driver — held to the guest.

PRIMOVAY is a brand you carry, and one that carries you. You keep your independence; we bring the standard, the bookings, and the trust behind the name.

Keep your vehicle

Drive the car you already own and maintain. No leasing, no fleet debt, no vehicle handed to you on someone else's terms.

Your hours, your call

No minimum trips and no forced shifts. Accept the work that fits your week and decline the rest — the relationship stays honest.

Transparent fares

You see the full fare before you accept. Clear splits, no surprise deductions, and settlement paid to you every week.

A name that opens doors

Guests choose PRIMOVAY for the standard behind it. You inherit that trust the moment you hold the signboard.

Priority access

Partners in good standing get first sight of premium airport, corporate, and long-distance bookings in their city.

People, not a queue

A real partner team for flight changes, difficult pickups, and the moments that need a human on the line.

The partnership

Asset-light by design.

You bring the vehicle and the craft. We bring the brand, the bookings, and the standard — with no exclusivity traps and no volume you are forced to hit. A licence to represent PRIMOVAY, and priority access to the work.

Brand Licence

Represent PRIMOVAY to guests under a clear, plain-language agreement. Uphold the standard; keep your independence.

Priority Access Agreement

First look at qualifying bookings in your city, weighted toward partners who show up and score well.

Removable branding

Magnetic PRIMOVAY wraps go on for the job and come off after. Your vehicle stays your vehicle.

No volume guarantees

We never promise you fixed trips — and never demand them from you. Honest on both sides.

What we look for

What it takes to wear the name.

The requirements are exacting because the guests are. Some details vary by city; your onboarding partner confirms the specifics for your market.

You, the chauffeur

The person behind the wheel
  • Licensed for private hireA valid professional / private-hire licence for your city — TLC in New York, PCO/PHV in London, or the local equivalent.
  • Three years' experienceAt least three years of licensed driving, with meaningful time carrying passengers.
  • Clean record & background checkA clean driving history and a passed background check — enhanced DBS in the UK.
  • Right to workLegal right to work and drive commercially in your country of operation.
  • Composed, fluent, discreetConfident local-language communication and the quiet professionalism a premium guest expects.

Your vehicle

The car guests step into
  • Executive classA dark, well-appointed saloon, SUV, or van — E-Class, 5 Series, V-Class, Escalade and their peers.
  • Recent model yearGenerally within five years of age, presented in showroom condition inside and out.
  • Fully insured & road-legalValid commercial insurance, registration, and inspection for private-hire work.
  • Guest-ready comfortsWorking climate control, charging, bottled water, and an immaculate cabin every trip.
  • Ready for the appA modern smartphone to run PRIMOVAY dispatch, navigation, and flight tracking.
How we select

A careful review — never a rubber stamp.

01

Apply

You tell us about yourself, your city, and your vehicle.

02

Verify

Licence, driving record, and background are independently checked.

03

Meet & inspect

An interview in person, alongside a full inspection of your vehicle.

04

Assess

Induction into the PRIMOVAY standard, then a practical assessment.

05

Go live

Approved partners activate and take their first booking.

Standing, not status

Approval is the beginning, not the finish line.

Being chosen earns the badge. Keeping it is a matter of every journey. PRIMOVAY partners are reviewed continuously, and the best-rated chauffeurs see the best work first.

Every trip is ratedGuest feedback follows each journey and shapes the bookings you're offered.
A minimum standing is requiredPartners hold a rating threshold to stay active — the bar does not relax after onboarding.
Documents are re-verifiedLicences, insurance, and inspections are refreshed on schedule, not just at the start.
Fall short, and we actSlipping standards mean retraining — and, where needed, parting ways. That is how the name stays worth carrying.
The PRIMOVAY standard

Excellence, expressed in small things.

A great chauffeur is felt more than seen. These are the habits every partner keeps — and the reason guests come back and ask for us again.

Presentation

Dressed to the mark, on time, and waiting at the board before the guest arrives.

An immaculate cabin

Spotless, scent-neutral, climate-set, and stocked before every single journey.

Discretion

Conversations, calls, and calendars stay private. Trust is the whole product.

Time kept

Flights tracked, routes planned, buffers built. Early, never late.

A composed drive

Smooth, safe, unhurried — the best trips are the ones a guest barely notices.

Quiet hospitality

Doors held, bags handled, needs anticipated — warmth without fuss.

Questions

Before you apply.

Do I need my own car?
Yes. PRIMOVAY is an asset-light partnership — you drive a vehicle you own or lease yourself, provided it meets the executive-class standard for your city. We never lease a car to you or lock you into fleet debt.

How selective is it, really?
Genuinely selective. Meeting the requirements makes you eligible, not accepted. We verify documents, interview in person, inspect the vehicle, and assess against the PRIMOVAY standard before anyone drives. Many applications do not proceed — and that is the point.

Is there a joining fee?
There is no fee to apply or to be considered. Any costs tied to onboarding — such as branding materials or a background check where required — are explained clearly before you commit to anything.

How and when do I get paid?
You see the full fare before accepting a booking, and settlement is paid to you on a weekly cycle. Splits are transparent, with no surprise deductions after the trip.

Am I required to hit a number of trips?
No. There are no minimums and no forced shifts. Partners who are active and rated well simply get earlier access to the best bookings — it is a benefit, never a quota.

Which cities are you selecting in?
We open city by city, beginning with New York and London and expanding across our airport network. Apply from anywhere — if your city is next in line, we will reach out as it goes live.
Apply to drive

Put your name forward.

Share a few details and our partner team will review your application. No obligation, no fee to apply — and an honest answer either way.

By applying you agree to be contacted by PRIMOVAY about driving opportunities.